The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the developed multicultural competency training model for digital publicists. Lastly, step 3: Adapting a multicultural competency training model to developed digital publicists. Furthermore, the study found that the multicultural competence of digital publicists consisted of 4 competencies: 1) Digital Engagement Competency, 2) Dissemination Competency, 3) Facilitation Competency, and 4) Consulting Competency. Moreover, the results of the developed multicultural competency training model adaptation for digital publicists can be divided the assessment into 3 areas including, 1) Knowledge: the sample group has higher scores after training, 2) Skill: the sample group has the overall multicultural digital public relations skills at an excellent level, and 3) Attitude: overall, the sample group has a superb attitude.
Phudit Kannikar, Panita Wannapiroon and Prachyanun Nilsook (2022) Multicultural Competency Training Model for Digital Publicists. International Education Studies. Vol. 15, No. 3 (2022); pp. 140-149. (ERIC) https://doi.org/10.5539/ies.v15n3p140
Abstract Transform universities with digital technology drives changes in both operations. The procedures in accordance with the planned goal or long-term university development plan are in accordance with state policy guidelines. According to the national strategic plan, national economic and social development plan, long-term higher education plan, national development plan. The purpose of this research the content to propose the structural equation model for high performance digital entrepreneurial university. The research instituted the hypothesized digital transformation, entrepreneurial university, digital organization, enterprise architecture and high-performance organization. The research was conducted in both quantitative and qualitative survey and interview were conducted with 300 representatives were selected by cluster sampling working in the higher education institutions. The results of research the analysis of structural equation model found that the evaluation was consistent with the empirical data. The conclusions are as follows: (Chi-square=90.267 df. =75) (CMIN/DF = 1.204) (GFI =. 974) and (RMSEA =. 026). The results showed that all factors had a direct effect on the significant statistics of 0.001
Tippawan Meepung, Prachyanun Nilsook, and Panita Wannapiroon (2022).Higher Education Management to Digital Entrepreneurial University. Journal of Theoretical and Applied Information Technology. May 2022. Vol.100. No 10. http://www.jatit.org/volumes/Vol100No10/5Vol100No10.pdf
Abstract In the digitalization era, the role of Information Technology Services (IT Services) for Higher Education Institutes (HEIs) is driven by the demand for the use of such data and access to information. Nowadays, information is diverse and constantly transforming. An IT Service that meets the needs of academic users is therefore important. In this research, different patterns of information technology service are studied by synthesizing the democratization of information technology and IT Services, and by analyzing the components of the democratization of IT Services for HEIs according to international standards such as ITIL, COBIT5, and ISO 20000. This is followed by an evaluation of the democratization of IT Services for higher education institutes. The analysis of the democratization of IT Service for HEIs, this research finding to consist of eight components that develop the administration process. The optimum IT Service provided for HEIs and organizations is supporting the policy and the democratization of information technology also encourages academic management to increase competitiveness in strategic areas to achieve the objectives of institutes and organizations. It also develops the potential of academic institutes so that they can become superior to competitors in the business arena.
Chanita Sattaburuth and Prachyanun Nilsook (2022) Democratization of Information Technology Services for Higher Education Institutes. Journal of Theoretical and Applied Information Technology. May 2022. Vol.100. No 9. (SCOPUS) http://www.jatit.org/volumes/Vol100No9/17Vol100No9.pdf
